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THE SHOPS AT

SOUTH TOWN

SALT LAKE CITY DMA

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THE SHOPS AT SOUTH TOWN

SALT LAKE CITY DMA

The Shops at Southtown is the preeminent shopping center in the Salt Lake City region.

The Shops at South Town is one of Utah’s largest shopping destinations with nearly 1.3 million square feet of retail space. It includes the property’s two-level, 996,000-square-foot enclosed regional mall anchored by Macy’s, JC Penney and Forever 21 and the adjacent 312,000-square-foot Marketplace with retailers like Target, Barnes & Noble and Buy Buy Baby. The Shops at South Town is owned and operated by Pacific Retail Capital Partners.

KEY TENANTS

Macy's, Target, REI, Victoria Secret, J.C. Penney, Barnes & Noble and more

DEMOGRAPHICS

Retail GLA , 1,279,185+ square feet

    • Average Household Income – $74,224
    • Primary Market Population – 997,900
    • Number of Stores – 150 + Macy’s, REI, Target
    • Median Age – 24-35
    • Traffic – 1,079,000 per 4 week period
    • 4 week impressions 2,300,000
    • Food Court – Yes
    • Movie Theatre – No

DEMOGRAPHICS

Retail GLA , 1,279,185+ square feet

    • Average Household Income – $74,224
    • Primary Market Population – 997,900
    • Number of Stores – 150 + Macy’s, REI, Target
    • Median Age – 24-35
    • Monthly Visits – 1,000,000
    • 4 week impressions 2,300,000
    • Food Court – Yes
    • Movie Theatre – No

WHY MALL ADVERTISING?

The shopping mall is such a visible part of American life. In most communities, the mall is by far the single most visited place.

  • 100% Mall advertising is 100% viewable, offers superior reach, can’t be blocked or fast forwarded, fraud free and brand safe.
  • LASTING IMPRESSIONS The Power to influence future buying decisions with a 66% recall rate after 25 days*
  • 78%  Of shoppers notice the illuminated and digital ads on displays at the mall*
  • ATTENTION  Transform your advertising into the centerpiece of a high-end, high-traffic destination with an audience that spends up to 3 hours per visit.
  • 54% Mall Advertising drives a 54% increase in spontaneous awareness*
  • AMPLIFICATION  Your brand’s story will be amplified as your message becomes a larger-than-life landmark.
  • HASSLE-FREE PRODUCTION A Universal Media designer is available to work with you to create and post your ads.

THE POWER OF DIGITAL

Digital media in public venues reach more customers
than videos on the Internet or Facebook.

    • Flexible: Engage and develop a dialogue with consumers through unlimited creative executions.
    • Targeted: Impact specific geographic and demographic audiences close to the point of sale.
    • Impactful: Consumers spend measurably longer looking at digital signs. It’s not surprising: a bright, colorful, high-impact animated display is logically more eye-catching than a static one.
    • Engaging:  Customers don’t just glance—they engage. Digital signage makes a big impression.
    • Time-Sensitive: Digital enables instant creative updates and the ability to respond to current events and market conditions in real-time.
    • No, seriously, they really stand out. 71 percent said advertising on digital billboards stood out more than online ads.
    • Digital signs drive impulse buys, 19% of consumers claimed to have made unplanned, impulse purchases of products they’ve seen advertised digitally.

THE POWER OF DIGITAL

Digital media in public venues reach more customers
than videos on the Internet or Facebook.

    • Flexible: Engage and develop a dialogue with consumers through unlimited creative executions.
    • Targeted: Impact specific geographic and demographic audiences close to the point of sale.
    • Impactful: Consumers spend measurably longer looking at digital signs. It’s not surprising: a bright, colorful, high-impact animated display is logically more eye-catching than a static one.
    • Engaging:  Customers don’t just glance—they engage. Digital signage makes a big impression.
    • Time-Sensitive: Digital enables instant creative updates and the ability to respond to current events and market conditions in real-time.
    • No, seriously, they really stand out. 71 percent said advertising on digital billboards stood out more than online ads.
    • Digital signs drive impulse buys, 19% of consumers claimed to have made unplanned, impulse purchases of products they’ve seen advertised digitally.
83
Digital signage recall rate

IS HIGHER THAN ANY FORM OF TRADITIONAL MEDIA

with at least 83% of people recalling at least one ad seen on a digital billboard in the last 30 days.””

In the past 30 days alone

63% of American adults went to a mall,

making on average 2.3 visits during that time.

In the past 30 days alone

63% of American adults went to a mall,

making on average 2.3 visits during that time.

Digital Display Units

16 ad faces – Standard Size – 48”W X 70”H

Display units are larger than life and strategically placed throughout shopping malls, ensuring that your ads are seen multiple times to reach consumers.

advertising shopping malls universal media mall outdoor

High Impact Banners

High impact banners demand attention. This large format allows for awesome visual executions that will stay in customers’ heads long after they’ve seen them. Availability may vary by mall.

Promotional

The possibility for promotions in shopping malls are infinite. Mall promotions are the perfect activation tool, allowing consumers to see, touch and in many cases share their brand experience on instagram,  snapchat and twitter.

Wallscapes

This large format allows for awesome visual executions that will stay in customers’ heads long after they’ve seen them. Availability may vary by mall.

CATCH THEIR ATTENTION, DON’T COMPETE WITH IT!

YOUR AD CAN’T BE BLOCKED, HIDDEN, SKIPPED OR TURNED OFF!

YOUR MESSAGE IN FRONT OF MILLIONS OF SHOPPERS.
71
of consumers said that

digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.*

75
Of adult Americans

approximately 184 million people—went to a regional/superregional mall at least once in the past three months.

START DRIVING MORE ENGAGEMENT AND SALES NOW!

Learn more about our new innovative advertising solutions.
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