CambridgeSide

BOSTON, MA DMA

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REACH OVER 7 MILLION VISITORS A YEAR!

CAMBRIDGESIDE

BOSTON, MA DMA

An urban shopping center, located minutes from
downtown Boston.

CambridgeSide is a one million square foot enclosed urban shopping center, located minutes from downtown Boston, in the heart of the high-tech/bio-tech business community of East Cambridge, Massachusetts. With two of the nation's top educational institutions located within a five mile radius and more than 250,000 students attending college in Boston and Cambridge, the mall boasts a young and culturally diverse demographic. The center encompasses a unique mix of some of the best specialty retailers and restaurants in the country and generates traffic of 7 million shoppers per year. In addition, there are 5 major hotels nearby with over 1600 rooms.

KEY TENANTS

Best Buy, Apple Store, H&M, Sephora, The Cheesecake Factory, World of Beer, J. Crew,
T.J. Maxx, Macy’s, Sears and more

DEMOGRAPHICS

Retail GLA 1,000,000 square feet

    • Average Household Income – $94,938
    • Primary Market Population – 1,174,832
    • Number of Stores – 180+
    • Median Age – 25-30
    • Average Yearly Shoppers – 7,000,000
    • 4 week impressions 2,760,000
    • Food Court – yes
    • Movie Theatre – NO

DEMOGRAPHICS

Retail GLA 1,000,000 square feet

    • Average Household Income – $94,938
    • Primary Market Population – 1,174,832
    • Number of Stores – 180+
    • Median Age – 25-30
    • Average Yearly Shoppers – 7,000,000
    • 4 week impressions 2,760,000
    • Food Court – yes
    • Movie Theatre – NO

WHY MALL ADVERTISING?

The shopping mall is such a visible part of American life. In most communities, the mall is by far the single most visited place.

  • 100% Mall advertising is 100% viewable, offers superior reach, can’t be blocked or fast forwarded, fraud free and brand safe.
  • LASTING IMPRESSIONS The Power to influence future buying decisions with a 66% recall rate after 25 days*
  • 78%  Of shoppers notice the illuminated and digital ads on displays at the mall*
  • ATTENTION  Transform your advertising into the centerpiece of a high-end, high-traffic destination with an audience that spends up to 3 hours per visit.
  • 54% Mall Advertising drives a 54% increase in spontaneous awareness*
  • AMPLIFICATION  Your brand’s story will be amplified as your message becomes a larger-than-life landmark.
  • HASSLE-FREE PRODUCTION A Universal Media designer is available to work with you to create and post your ads.

ADVERTISING OPPORTUNITIES

Digital Displays

6 digital displays – 75″

Display units are larger than life and strategically placed throughout shopping malls, ensuring that your ads are seen multiple times to reach consumers.

10’X14′ Atrium Hanging Banners

High impact banners demand attention. This large format allows for awesome visual executions that will stay in customers’ heads long after they’ve seen them. Availability may vary by mall.

Backlit Displays

2 Static 48″ x 70″ Backlit Displays

Our static display units are larger than life and strategically placed in our food court, ensuring that your ads get maximum exposure.

83
Of 18-34 year-olds

who made at least one mall trip,

visited a mall on average 4.8 times in the past three months.*”

*ISCS ORC International Survey

In the past 30 days alone

63% of American adults went to a mall,

making on average 2.3 visits during that time.

*ISCS ORC International Survey

In the past 30 days alone

63% of American adults went to a mall,

making on average 2.3 visits during that time.*

*ISCS ORC International Survey

CATCH THEIR ATTENTION, DON’T COMPETE WITH IT!

YOUR AD CAN’T BE BLOCKED, HIDDEN, SKIPPED OR TURNED OFF!

YOUR MESSAGE IN FRONT OF MILLIONS OF SHOPPERS.
75
Of adult Americans

approximately 184 million people—went to a regional/superregional mall at least once in the past three months.*

*ISCS ORC International Survey

75
Of adult Americans

approximately 184 million people—went to a regional/superregional mall at least once in the past three months.

START DRIVING MORE ENGAGEMENT AND SALES NOW!

Learn more about our new innovative advertising solutions.
Get in touch today!